FOOD: How McDonalds is using Rick and Morty to improve sales & failing

Its no secret that McDonald’s has been in somewhat of a slump in sales in the last couple of years, with customers being more likely to avoid the fast food chain and find somewhat healthier options . There are a couple of inclusive things that the brand has been good at doing, though, and that is bringing back its key nostalgic items and doing a “limited time” only type promotional deal. Such examples of successful endeavors of this include the McRib (aka McYogaMat) and the Chicken Selects (made with actual chicken). Now we bring you back with Rick Sanchez’s portal ray to 1998, where limited edition Szechuan Sauce was born.

I’ve never had this sauce; if i by chance did have the opportunity to taste it, I was probably around eleven or twelve years old and likely just excited to have chicken nuggets in the first place. I can, however, imagine the sauce having something of a teriyaki and yum yum sauce type consistency, but I doubt it is worth lining up at McDonalds en masse to grab some dipping sauce. This was the reality for thousands of Rick and Morty fans over the weekend, hoping to get some Szechuan sauce.


On October 7th, McDonald’s announced that they would be available for a limited time in select stores, but by limited, we’re talking slim to none. The few retailers that had Szechuan sauce packets were out within minutes as they only had 10-18 packets per store, leaving R&M fans severely disappointed. I think we all can attest to McDonald’s stinginess with sauces, but in this particular case, it is definitely unacceptable to promote for a high profile item and not deliver. Lets add sauce replenishment to the list of McDonalds “Do Better” list, next to working ice cream machines.

Rick and Morty creator Justin Roiland also had some choice words for the fans that were freaking out over #SzechuanSauceGate via Twitter.

FYI: We had nothing to do with this McDonald’s stuff. Not happy w/how this was handled. Please be cool to the employees it’s not their fault

Justin Roiland (@JustinRoiland) October 8, 2017

McDonalds has responded as well, promising “Lots more #SzechuanSauce and locations” on their twitter feed on October 8th, which we assume is their method of replying to the backlash of negative comments based on the lack of packets offered.

Hopefully McDonalds has learned to not disappoint R&M fans post season finale with a failed sauce promotion. We’ll be checking around for Szechuan in the interim, so we can be equally limited to our two sauce packets per meal, in true McDonalds fashion.

Wubba Lubba Dub Dub!






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