FILM: Box Office Hustle – Spider-Man Homecoming

Welcome to the Independence Day edition of the Box Office Hustle! We continued our summer festival of remakes, reboots, and sequels last week with the release of Despicable Me 3, which outpaced its nearest competitor, Baby Driver, by $50 million. It was the second lowest opening for the series, which continues the trend for this summer’s underwhelming retreads.

Baby Driver, which pulled in a 97% rating on Rotten Tomatoes, opened at $21 million to take the second slot, and the rest of the top 5 shook out like this (with previous week earning ranks, if available):

  1. (-) Despicable Me 3: 72.4 m
  2. (-) Baby Driver: 21 m
  3. (1) Transformers The Last Knight: 17 m
  4. (3) Wonder Woman: 15.7 m
  5. (2) Cars 3: 9.7 m

This week’s big opener is another reboot, but one that has the potential to turn around the trend of poor returns. Swinging back in to theaters for his sixth solo adventure, and for the first time under the Marvel umbrella, Spider-Man is back!

Weekend Blockbuster: Spider-Man Homecoming

Captain America – Civil War returned the wall-crawler to the silver screen, many were skeptical about the event due to his box office failures of the past. Luckily, the combination of great casting (Tom Holland), investment of Tony Stark (Robert Downey Jr.) in his storyline, and short screen time led to fan salivating for more. Spider-Man Homecoming is the true introduction of Marvel’s version of the web-slinging hero.

In Homecoming, Peter Parker is trying to balance his everyday life as a high school student in Queens, NY, but he is finding it difficult to put aside his heroic ways after taking part in the airport battle of Captain America – Civil War. While Stark tries to mentor him and keep him from going out on his own, he still finds himself in trouble when the Vulture (Michael Keaton) sets his sights on taking him down. Check out the latest trailer released by Marvel:

What You Need To Know

Marvel has built an unstoppable franchise universe that keeps growing with every new hero or team they bring to the screen. The problem was that Spider-Man was stuck in a bad deal with Sony, and one of the most popular figures of the company’s history languished. When Sony decided to share control of Spidey, Marvel immediately inserted him in Civil War and began work on Homecoming. His arc will lead him right in to Infinity War and beyond as he is fully integrated in to the Marvel Universe and Avengers team.

Tom Holland brings a different style to the role of Peter Parker/Spider-Man, and the use of Tony Stark as his mentor and foil helps really set this movie apart from its predecessors. Homecoming uses the failures and successes of the previous Spider-Man movies to serve as guiding lights to create a new, yet familiar hero. Holland’s portrayal truly embodies the heart and soul of a young and inexperienced Peter struggling to be normal when he thinks he can be so heroic.

Marvel’s venture is ambitious, but can have a huge payoff. Despite starring a young, relatively unknown Holland and helmed by an inexperienced director (Jon Watts), this movie could pull in a big amount at the box office. With the strength of RDJ, Keaton, and the Marvel team at its back, Homecoming could truly soar.

Rotten Tomatoes score: 93%

If you have the chance to see this movie, go! Whether you catch it in IMAX, 3D, or matinee, get yourself ready for a heck of a good time. It figures to clear $100 million this weekend, and it should be one of the biggest releases of the summer. Spider-Man will be the new Box Office Champ!

Power Rankings for July 7-9 (Domestic)

  1. Spider-Man Homecoming – The web-slinging champion. No doubt about it, the wall-crawler will be tops. The competition won’t have a chance as this movie packs the theaters. Prediction: $100+ M
  2. Despicable Me 3 – The kid’s day out. The latest in kid’s trilogy movies will continue to perform well enough to carry it for a strong second week. Prediction: $35-40 M
  3. Baby Driver – A bigger score. The highly rated movie will continue to perform well, and could perform better in week two with the talk coming out of it’s debut. Prediction: $30-35 M
  4. Wonder Woman – A super earner. The $700 million woman keeps raking in the cash, and this week’s super hero fever will keep her numbers rolling. Prediction: $15-17 M
  5. Transformers The Last Knight – The bots break down. The tumble continues for Optimus Prime and Friends, and this will be the last week in the top 5 for the bots. Prediction: $5-10 M

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